Physical stores, especially those inside shopping centres and malls are able to attract customers in many different ways. Getting new people to enter the store for the first time can be quite a challenge, but keeping them coming back and spending money is just as crucial.
Here are some cool ways retailers can attract customers.
An attractive window display can really show off your products well and attract interest. Showing your products is great, or if they are too small to see properly, banners showcasing them is helpful. Big sales signs are also good for attracting a bargain savvy shopper. The big signs with 30% off or buy one get one free signs can be quite effective, even if it only counts for a few actual products that are on sign.
Have you ever been past a beauty store and smell the perfume from outside? Or perhaps a chocolate store that you can almost taste. The use of scent in marketing is quite powerful. You might remember scratch and sniff cards inside your magazines in the past, that is another method, though less relevant in this instance.
Great online marketing, can help drive traffic to your stores, let them know about any special offers only available at retail stores, rather than online. Your online marketing doesn’t need to be just for your website after all!
Memberships and rewards
A good membership reward program will help you keep and retain loyal customers. By setting targets for how much money they have to spend and how often, you can try and make your customers completely ignore your competitor as they hunt for reward points and discounts. This is also good for data collection for building your marketing list.
Hire a Spruiker
Whilst these people that stand out the front of your shop can be a little annoying, they certainly get people to notice your store. This is a pretty old school tactic you don’t see so much anymore. But it probably works still in some capacity.
Have a good location
The location in the complex is quite important, you want to be somewhere with high foot traffic and similar shops nearby. This way people who know the other existing stores, will naturally stumble by yours as well. This is why you’ll notice malls and shopping centres will have a lot of similar shops together, like all the fashion stores in one area. You wouldn’t want to be the one fashion store away from all the others that no one notices or can’t be bothered walking to. Eg. right near the banks is a pretty boring a low traffic area for retail.