Local SEO is essentially the same as search engine optimization, in that it is an optimization process affecting the visibility and traffic to a particular website or web page, usually done through paid search results. When one searches online for a particular topic they would probably include local searches to be able to narrow down their search to the most relevant information. The same applies to search engines, the more relevant the results are for that particular topic, the more relevant it will be for the user to search for that topic.
Optimize Your Website With Local SEO Services
Search engines do a lot of work to index millions of web pages around the world. They then filter those pages to provide relevant results to people who have searched for a specific word or phrase. If you are trying to rank high for your chosen keywords, local SEO would be something that you should focus on. Local search engines have a very limited ability to index pages with no keyword on them, therefore they will rely on links and meta tags to help with ranking.
The first thing you need to do when you are thinking about getting started with this type of SEO is to understand the difference between paid search and organic search. PPC campaigns involve paying advertisers for targeted ads to be placed on the side of your site.